To create a brand identity that incorporated the island of Bonaire as its basis. It needed to be modern yet relatable to what the island stands for.
We started with the logo as the identifier. It needed to portray the island of Bonaire in a subtle way as for it to not take away from the main subject.
We decided to join the two B’s together to form a cactus, a very prominent and notable flora of the island. Also, by including the varying green colors we were able to not only connect the association with the cactus but to give the company the identifier it has been looking for as a “green” construction company that focuses on sustainability.