Main Services

Brand Identity


January 2021

The Challenge

A rebranding of one of the oldest security companies on the island of Bonaire. They wanted to refresh and reinforce their image under the new ownership.

Our Approach

They needed strong branding in order to portray the security they provide. After much deliberation, we finally landed on the logo mark including the “BSS”

The dark blue gave a sense of safety and the white invites serenity. Both qualities we wanted to represent in their branding. The typography used was a minimally modified sans serif with varying weights in order to change moods from strong to calm depending on the message they need to broadcast.