Our first inclination with this project was to fully go for a rustic and authentic feel. It is a mom-and-pop shop with very simple beginnings. So we wanted to showcase that in the typography of the logo, giving it that homemade feel. The custom font was handwritten to give it authenticity.

The design of the collaterals was intended to connect with the desired target audience; young women looking for natural hair removal products. The absence of chemicals and preservatives in the products was a draw factor that we wanted to emphasize that in any design we put across.