January 2021 – Present
To create a brand identity and guideline for future use within the company.
As an upscale construction company, Terra North’s clientele require a strong positioning as well as top-class visual assets.
We decided to join the initials as seen fit to resemble construction equipment and buildings. Most importantly the typography, needing to be upscale, features a classy serif font that was minimally modified to accentuate the premium feel of the brand. All the collaterals were design based on the initial brand guidelines created.