El reto

OLB needed a clear and recognizable public-awareness campaign to help Bonaire’s residents prepare for different types of emergencies. The challenge was to communicate serious information in a way that felt accessible, practical and relevant, while creating one flexible campaign identity that could cover hurricanes, tsunamis, drought, wildfires, power outages and other risks.

Nuestro enfoque

We developed Ta Prepará, a broad emergency-preparedness campaign built around a simple question: Are you prepared? We created a flexible visual identity with clear icons, approachable graphics and modular layouts for each emergency theme. The campaign combined Papiamentu and Dutch content with practical checklists, social-media carousels and easy-to-understand instructions, beginning with hurricane preparedness and expanding into other risks relevant to Bonaire.

Lo que entregamos