Brand Identity · Branding & Design · Print Media · Social Media · Collateral
Ta Prepará - Campaign
OLB needed a clear and recognizable public-awareness campaign to help Bonaire’s residents prepare for different types of emergencies. The challenge was to communicate serious information in a way that felt accessible, practical and relevant, while creating one flexible campaign identity that could cover hurricanes, tsunamis, drought, wildfires, power outages and other risks.
We developed Ta Prepará, a broad emergency-preparedness campaign built around a simple question: Are you prepared? We created a flexible visual identity with clear icons, approachable graphics and modular layouts for each emergency theme. The campaign combined Papiamentu and Dutch content with practical checklists, social-media carousels and easy-to-understand instructions, beginning with hurricane preparedness and expanding into other risks relevant to Bonaire.
- Branding
- Design
- Print Media
- Social Media
- Consulting
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